Course Details

Video is the fastest way of building trust with a customer apart from actually being in the room with them, so if you want to grow or scale your business in 2023 video is an essential cornerstone of reaching new audiences and making more sales.

There’s a lot of video online these days and many places to post it but short video is rapidly turning into a genre of its own and becoming an essential part of the business marketing mix.

And TikTok is leading the way - challenging online giants like Google and Netflix and forcing platforms like Facebook, Instagram and YouTube to change too.

The reason is - it's offering offering viral growth and massive potential for businesses like yours.

It might have started off as a place for teenagers showing off their dance moves but the major new trend is that business owners of all ages, fed up with battling algorithms are jumping ship for the massive opportunities that TikTok offers.

This means right now there’s masses of opportunity. 

On every platform, there’s a window for entrepreneurs to make their mark before the whole world floods in. 

On TikTok that time is now.

Why TikTok? Why now?

• In the last 12 months, Tiktok has grown rapidly. Currently there are 400 million users aged over 30 using the app.
• You are more likely to be found people spend on average 88 minutes a day on Tiktok scrolling compared to 23 minutes for Instagram  
• Advertising - a powerful tool for brand engagement connection and presentation. 
• TikTok Shopping - a collaboration with Shopify allows people to buy easily and directly from the platform.
• It's the one platform where a simple easy 15 second video can make you Tiktok famous overnight …. because the algorithm actually works that way. 
• Plus. Tiktok videos are super easy to make - they don’t have to be pristine, pretty and curated . You can just literally press record and post and you don’t have to spend hours researching hashtags.
   

Course Details

But what about if you’re a service-based business? Well, there are opportunities to pick up “gigs” right from the off with the right kind of content and even with a small number of followers. 

That’s why I have created the TikTok for Midlife short course so that business owners can make the most of this precious window of opportunity and the secret about Tiktok for business gets out.

TikTok for Midlife

This is a five- module course that you can work through at your convenience and supported through a private Facebook group.

Module One 

• An introduction to TikTok - understanding how the platform works. 
• Why you should use TikTok for your business
• The algorithm - and why it works for you
• Setting up your account

Module Two 

• How to create videos on TikTok
• Using the TikTok instant video editor
• Understanding trending sounds

Module Three Content Planning and Get it Done strategy

• Your first three TikToks
• Plan your content
• Create a video content structure to attract your customers

Module Four

• Using TikTok for business
• Research your market
• Repurposing
• Planning your TikToks 
• Hooks, Calls to Action 
• Going Live 
• Stories
• How to get new followers

Module Five 

• The TikTok Shop
• TikTok Shopping
• TikTok opportunities for creators
• TikTok Advertising and why creators should know how to use it.

Your investment

TikTok for Midlife is £297.

Access

You will have lifetime access to the course materials and a private Facebook group for questions and updates as the platform develops.